Do you have the same feeling with me that watching a trailer is more interesting than watching a tediouspotboiler nowadays? Maybe the best film cutter all go to clip teaser and trailer. Mobile game trailer goes the same way with movie trailer.
As a way to advertise, it integrate the most essence part of the game such as the gameplay, graphics, sound and other selling points. Especially when Rewarded Video (incentive Video) has become an important way of promoting the game, the developers began to increasingly keen for the trailer. Sending the message that “buy me and download me ” to potential players within ten seconds requires skills. Enjoy the seven mobile game trailers that I carefully selected below.
Act in Reallife - Slide the Shakes
90% mobile game trailers are made of CG scenes or screenshots. So when a real person coming into a trailer, it can be really funny.
Developers High act as the bartender and push the well-made chocolate and milk shake from one side of the table to the nearly stool. As a result, he pushed the three times while three full-cuped drinks burst outside the screen.
With the glass broken, the graceful background music also stopped in time. Suddenly it makes me feel "absurd".
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Not All that Glitters is Gold - The Westport Independent
The elements such ad Freedom of the press, speech control, public opinion guidance go together within 1 minute 22 seconds trailer. it is hard not to attract people's attention. Background music using lots of leaping piano accompaniment and the drums. The rhythm is becoming faster. I seem to see a pair of lover dancing and singing with their head raised. And they also show their rich facial expressions to to the audience every now and then.
The music ended in the climax which means the newspaper office in the game will be forced to collected after 12 weeks. While the quality of the game is far lower than the players' expectations. Maybe this trailer is the best design to them.
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To be or Not To be - In Between Mobile
This is the most ordinary trailer I picked - simple game image stitching without other selling points.
The trailer uses the the parallel montage technique and show a black man (our character)walking in the hospital, streets in the dark of night, a dark hospital room and Los Angeles slums.
In the game, the black man die again and again in the well-designed levels by developers and finally reached the finish line. It’s a real art games like the promotion at the beginning of the trailer.
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Having Great Originality - Lumino City
Choosing this trailer is out of respect.
To create the environment, a ten foot high model city was built by hand and by laser cutter, with each motor and light wired up individually, bringing the scenes to luminous life.
While there are probably thousands of such teams around the world coding away into the night, the members of this team are a bit different. Among them are an architect, a photographer, and a model maker, all needed to help physically construct the game’s environment. Titled Lumino City, the entire video game was first handmade entirely out of paper, card, miniature lights and motors.
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A Delicate Metaphor - Prune
Did you noticed that the trailer of art game is always quiet good. Prune is not a exception.
"Prune" has two trailers and I chose the first edition. In this version, there are almost no demonstration of gameplay but it expresses more.
Under the sun, a little tree grows slowly. Environmental changes along with the growing of the little tree, from the mountains to tall buildings, through the agricultural age to industrial civilization. At this time, the core gameplay come out - cut excess trees so that it can finally see the sun. This metapho also alluding to the sacrifice of the environment for industrial development.
Really good game will let player think in the same way. So does "Prune".
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