Crossover is never restricted in automobile. While this successful strategy has been applied in numerous industries, however the game industry is the most exuberant one.
Take a glance at Chinese entertainment market and you will find similar stories being told by different movies and online games. Lots of characters are rejuvenated because of recompose and reproduce, which means one IP can influence audiences in a comprehensive way that we can never imagine before. One perfect example would be Hu Ge, the new celebrity spokesperson of Westward Journey which has a series of overwhelming games in China.
Hu Ge is a phenomenal idol in China since 2005 when he played the leading role Li Xiaoyao in the 2005 television series Chinese Paladin. His great performance leads an Asia-wide maniac to traditional Chinese Culture. We can expect NetEase involving more entertainment element into its products, creating better interaction with the players both online and offline and maximizing the influence of the spokesperson. In fact, the company just established its Netease Pictures film in late 2015, and aligned four top entertainment companies in China to put the Westward Journey on screen.1
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“Invite Hu Ge on board as our first all-in-one spokesperson can help us to improve our brand image and attracts more potential players” said Mr Xiang Lang, the senior marketing director of Netease Games, “The cooperation with Mr. Hu will not be restricted to traditional spokesperson, we will explore more possibilities to refine and amplify the brand equity of Westward Journey.” As the product line of this game is being continuously expanded, and the version is also being perfectly updated, we can expect the company to attempt more mature and deeper entertainment strategies for this game brand.
About Westward Journey
Westward Journey 2 is the masterpiece produced by NetEase, one of the most successful games in China, processing 20 million registers and 1.26 million peak time players. Westward Journey Mobile took the 3rd place of Top Grossing within only one day after launch, and reached the 2nd place in merely 11 days. In addition, another family member of Westward Journey brand-Westward Journey: rage, is a new type of AMMO (action Massively Multiplayer Online) games which will be launched soon.
Take a glance at Chinese entertainment market and you will find similar stories being told by different movies and online games. Lots of characters are rejuvenated because of recompose and reproduce, which means one IP can influence audiences in a comprehensive way that we can never imagine before. One perfect example would be Hu Ge, the new celebrity spokesperson of Westward Journey which has a series of overwhelming games in China.
Hu Ge is a phenomenal idol in China since 2005 when he played the leading role Li Xiaoyao in the 2005 television series Chinese Paladin. His great performance leads an Asia-wide maniac to traditional Chinese Culture. We can expect NetEase involving more entertainment element into its products, creating better interaction with the players both online and offline and maximizing the influence of the spokesperson. In fact, the company just established its Netease Pictures film in late 2015, and aligned four top entertainment companies in China to put the Westward Journey on screen.1
“Invite Hu Ge on board as our first all-in-one spokesperson can help us to improve our brand image and attracts more potential players” said Mr Xiang Lang, the senior marketing director of Netease Games, “The cooperation with Mr. Hu will not be restricted to traditional spokesperson, we will explore more possibilities to refine and amplify the brand equity of Westward Journey.” As the product line of this game is being continuously expanded, and the version is also being perfectly updated, we can expect the company to attempt more mature and deeper entertainment strategies for this game brand.
About Westward Journey
Westward Journey 2 is the masterpiece produced by NetEase, one of the most successful games in China, processing 20 million registers and 1.26 million peak time players. Westward Journey Mobile took the 3rd place of Top Grossing within only one day after launch, and reached the 2nd place in merely 11 days. In addition, another family member of Westward Journey brand-Westward Journey: rage, is a new type of AMMO (action Massively Multiplayer Online) games which will be launched soon.